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This web page states the following, "Have you ever wondered why some women have positive births and others dont? Hi, Im Cheryl a Brisbane doula baby and birth planner working with couples to achieve their Ideal Birth." We saw that the web site also said " As Brisbanes most experienced pregnancy, birth, and postnatal doula, I share my knowledge and wisdom from over 1,000 hospital births with you." It also said " During my 30 year career as a midwife and Brisbane doula, I have identified three major challenges couples face during pregnancy and childbirth. Together we explore and identify your." The header had doula as the highest ranking optimized keyword. It is followed by child, birth, and pregnancy which isn't as ranked as highly as doula. The next words idealbirth.com.au uses is brisbane. postnatal was included and might not be viewed by search crawlers.